Entrepreneurs who plan to open their own boutique will be able to learn the background of the business.
Duration
4 Weeks
16 Hours
Schedule
Every Saturday
11:00 – 15:00
Program Fee
1.200 TL
Starting / Ending Date
6 February 2021
27 February 2021
About the Program
Program Content
Start-Up Costs and Financing Plan
- Potential Market Research
- Determining an Appropriate Customer Profile
- Correct Positioning in the Market
- Creating a Basic Business Plan
- Finance Creation and Planning for Your Business
- Financing Your Boutique or Brand
- Budget and Cash Flow Planning and Management
- Invoice Payments
- Legal Procedures You Should Know
- Consultants You’ll Need
- Choosing the appropriate location
- Franchising and Franchising Systems
- Boutique Rental Methods and Rental Agreements
- Feasibility Studies
Inventory Management, Purchasing and Product Management
- Product and Category Management
- Assortment Plan
- Accurate pricing
- Sourcing and Producer relationship Management
- Retail Mathematics
- Sales Analysis
- Season purchases
- Examination of financial statements
- Creating and reading Income Statement and Balance Sheet
- Budget Planning
- Warehouse Management
Build Your Boutique
- Creating a Fashion Retail Environment
- Creating a Store Atmosphere
- Installation of Infrastructure Required for Customer Service
- Effects of Online Shopping
- Online Market
- SEO
- Appropriate Personnel Selection and Agreement
- Opening Organization
Increasing Sales
- Methods to Promote Your Customer for Sale
- Accurate Customer Service
- Ensuring the Existence of Existing Customer and New Customer
- Methods for Creating
- Effective Sales Techniques
- Personnel and Performance Management
- Campaign Management; Right Time, Right Amount Discount
- Rates and Use of Special Days
- Shelf Life Calculation
- In-store Inspection
- Before and After Sales Customer Relationship Management
- Creating profits
- Visual Editing – The Effect of Impressive and Creative Showcases
- Proper Use of In-Store Images and Graphics
- Different VM techniques for optimum results
- Refund and Exchange Process Management
Program Tuition: 1.100 TL
Instructor
Emrah İnel
1992 – 1998 Boyner Sales Manager
1998 – 2000 Ekinciler Foreign Trade Finance and Quality Coordinator
2000 – 2007 YKM Sales and Operations Manager
2007 – 2011 YKM Sales, Operations and Leasing Group Manager
2011 – 2012 YKM Sales and Leasing Coordinator
2012 – 2013 Boyner Sales Assistant General Manager
2013 – 2015 Boyner Holding Corporate Development & Investment & Leasing Director
2015 – 2016 Vakko Investment & Leasing & Sales Director
2017- Vakko Investment, Leasing and Sales Group President